OTHM Level 7
Diploma in Strategic Management and Leadership
Entrepreneurship and Innovation
Unit Reference Number Y/616/2729
Chapter 3
Innovative and Entrepreneurial Management
Chapter 3
Evaluating Innovative and
Entrepreneurial Management
Processes in Projects and
Organizations
Learning Outcomes
Evaluating Innovative and Entrepreneurial
Management Processes
A Critical Master-Level Examination for Organizational and Project
Success
Defining Innovative and Entrepreneurial Management
• Innovative management involves introducing new ideas, workflows, or processes to improve
effectiveness.
• Entrepreneurial management is opportunity-driven, agile, and risk-embracing.
• Both are critical for adapting to dynamic markets.
• They promote creativity, competitiveness, and stakeholder value.
• Required in both startups and mature enterprises.
Characteristics of Innovative Management
• Future-focused and exploratory.
• Promotes cross-functional collaboration.
• Encourages experimentation and tolerance
of failure.
• Data-driven decision-making.
• Aligns with strategic innovation goals.