External Webinar | Vickey Gong | 2025.10.28
Amazon Toy DV Introduction
亚马逊玩具DV直接验证介绍
Speaker
Vickey Gong
SGS China Key Account Manager
Vickey.gong@sgs.com
• Amazon Key Account Manager of Connectivity & Products
(C&P) Hardlines.
• With over 13 years of TIC industry experience.
• With over 13 years working experience with SGS as Key
Account Manager.
• Working intensively and extensively with global retailer
programs.
➢ What is DV?
➢ Impact for Sellers
➢ DV Application Process
➢ DV Checklist for Toys
➢ Q & A
Agenda
What is DV ?
▪ To guarantee product safety and regulatory compliance, Amazon has launched the
Direct Validation mechanism.
为确保产品安全性和合规性，亚马逊推出“直接验证（DV）”机制。
▪ Products in designated categories must undergo Direct Validation through an Amazon
approved Testing, Inspection and Certification (TIC) organization.
指定品类的产品必须通过亚马逊认可的TIC机构（如SGS）进行直接验证。
▪ Recently, Amazon has implemented this "Direct Verification" policy for Children’s toy
products, requiring sellers to undergo annual compliance verification through its
approved TICs.
近期，亚马逊针对儿童玩具产品实施了“直接验证”规定，这要求卖家必须通过其认
可的第三方检测机构（TIC）进行年度合规验证。
What is DV？