CREDENTIAL
在算法主导的世界，品牌争相追逐曝光，却忘了——真正的信任，
In an algorithm-driven world, brands scramble for exposure—yet often forget that true trust is built through human connection.
往往诞生于一次面对面的眼神交流、
A moment of eye contact,
一次亲手触摸产的触感、
the tactile feel of a product in hand,
一场沉浸其中的现场体验。
an immersive, shared live experience.
这是 Kindman Group 存在的意义。
This is the raison d'être of Kindman Group.
我们希望成为合作伙伴首选的线下体验共建者。
We aspire to be our partners’ preferred co-creator of offline experiences.
我们成立于2025年4月，总部坐落于中国上海。
Founded in 2025, Kindman Group is headquartered in Shanghai, China.
我们的根基，深植于近20年的行业实战土壤。从传统线下推广到OMO全域联动，从单点活动到品牌体验
生态，我们亲历了线下营销的每一次进化。
Our roots are firmly grounded in nearly 20 years of hands-on industry experience. We have witnessed every evolutionary stage of offline
marketing: from traditional offline promotion to OMO omnichannel integration, and from single-point events to the construction of a holistic
brand experience ecosystem.
而今，我们不是抛弃过去，而是将沉淀转化为更敏捷、更精准、更具创造力的服务能力，为品牌提供更为
精准、专业的策略和服务。
Today, we are not leaving the past behind. Instead, we have transformed our accumulated expertise into more agile, precise and creative
service capabilities, delivering brands sharper strategies and more professional execution.
凭借覆盖全国的执行网络、境外落地能力、一线明星资源矩阵以及灵活而稳定的复合型团队，我们已与
30+行业头部品牌深度合作。
Backed by a nationwide execution network, overseas implementation capabilities, a portfolio of top-tier celebrity resources, and a
flexible yet robust multidisciplinary team, we have established in-depth partnerships with over 30 leading brands across various
industries.
Who
am I ?
About
Kindman
我们是这样一群人
We are thks — the team that says thanks with action.
Together
共创——客户、艺人、执行、策略—我们是一个作战单元，成败共担
We grow with our clients and share both success and responsibility
Honest
至诚——不夸大效果，不隐藏风险，用专业赢得长期信任
We do not overpromise results, nor do we hide risks. We earn long-term trust through professionalism.
Kind
善意——对合作伙伴耐心，对团队成员温暖，对行业生态负责
We show patience to our partners, warmth to our team, and responsibility to the industry ecosystem.
让每一次线下相遇，
都成为品牌被记住的理由。
Make every offline encounter a
reason for your brand to be remembered.
OUR TASK
Our Principle
以巧妙的策略、高效的执行、稳定的交付，
守护品牌每一次线下亮相。
With smart strategies, efficient execution and reliable delivery,
eguard every offline appearance of your brand.
SMART
策略先行，
拒绝无效执行
We lead with strategy
and eliminate actions
that do not create real value.
EFFECTIVE
结果可衡量，
每一分预算都转化为
品牌资产
Measurable results，
Every budget is converted
into long-term brand equity.
STABLE
流程标准化，
交付零意外
Clear workflows and rigorous
execution ensure consistency and
reliability.
Our Advantages
NATIONWIDE
RESPONSE
全国响应
全国执行网络
National Execution Network
CROSS-BORDER
IMPLEMENTATION
跨境落地
港澳、跨境
执行资源网
Hong Kong, Macau & Cross-Border
Execution Resource Network
ARTIST
COORDINATOR
艺人统筹
媒体深度合作，
跨界引入艺人资源
In-depth media partnerships
and cross-industry collaboration
enable access to
a strong artist and talent network.
FLEXIBLE
& STABLE
灵活稳定
团队反馈迅速，
落地交付稳定
A responsive team structure with
fast feedback loops and consistently
reliable on-the-ground delivery.
LOCALIZATION
执行本地化
MANAGEMENT
CENTRALIZATION
管理中心化
STANDARDIZED
COMMUNICATION
PROCEDURES
沟通流程化
NATIONWIDE
EXECUTION
TEAM
全国线下执行系统（NET）
通过数十年的运营与累积，全国执行网络
通过大数据系统实现可覆盖率进入下沉城
市，完成垂直更深入的消费者沟通。
Built on decades of operation and accumulation,
leverages a big data platform to achieve deep
penetration low lower-tier cities across our national
execution network, enabling more in-depth, vertical
communication with consumers.
OVERSEAS
EXECUTION
境外执行
稳定执行团队覆盖港澳、东南亚、日
韩、澳洲、中东等地，整个境外资源
，以国内速度、国内标准进行响应落
地。
Our stable execution team covers Hong Kong,
Macau, Southeast Asia,Japan, South Korea,
Australia, the Middle East and other regions.
We deploy and implement all overseas resourceswith
the response speed and service standards that
match domestic operations.
艺人资源
Artist Resources
Team Structure
Account
Planning
Traffic
Procurement
Project
Management
3D
Production
Team A
Account Manager,
Account Executive
General Manager
CEO
Business Admin
Creative
Graphic
Team B
Account Manager,
Account Executive
Team B
Account Manager,
Account Executive
Team A
Account Manager,
Account Executive
Project
Management
General Manager
Business Admin
Procurement
Planning
Production
Graphic
Creative
Account
Traffic
CEO
3D
Team Structure
业务模块
BUSINESS SEGMENT
C端品牌体验
C-End Brand Experience
以敏捷创意
With agile creativity and
full-spectrum
execution capabilities,
全域落地执行能力，
把街头变成品牌的
流量入口。
we transform urban spaces and
streets into entry points for brand
traffic and consumer interaction.
媒体/平台联动
Media & Platform Collaboration
凭借优质内容生产能力
与跨圈层资源整合力，
将让内容、资源与影响
力在一场活动中共振。
Through high-quality content
production capacity and cross-
community resource integration,
we enable content, platforms
and influence to resonate
together in a single campaign.
跨境落地全链路
End-to-End Cross-Border Delivery
依托全球标准，提供
“国际标准”
Based on global standards, we deliver
"international-standard" solutions
“中国速度”
的无缝落地服务
Seamless on-the-ground execution
at "China Speed".
B端商务活动
B-End Business & Corporate Events
深耕行业语言，用专
业级活动兑现商业信任
Fluent in industry language,
we deliver professional-grade
business events that convert
execution into lasting
commercial trust.
渠道活动 CRM体验 发布会
VIP晚宴 路演 etc.
Channel Activities
CRM Experience Launch Event
VIP Gala Dinner & Roadshow
etc.
C端品牌体验
C-End Brand Experience
Kindman Creations
COMMUNICATION ROADMAP
营销目标
Marketing Objectives
推广“once a Miele, always a Miele”全新品牌理念/标语
Promote our new slogan: "Once a Miele, Always a Miele".
营销策略
Marketing Strategy
围绕主题，用艺人合作短片引爆话题，以此加强品牌形象
Centering on the core theme, we will launch a collaborative short film
营销阶段
Marketing Stages
预热
Pre-launch
爆发期
Peak period
长尾
Long-tail Phase
阶段目的
Phase Objectives
吸引目标消费群体关注
重塑用户对品牌的认知
Capture target consumers' attention
and reshape brand perception.
线上线下联动推广
推动品牌的形象深入人心
Drive online-offline integrated promotion and
embed the brand image in consumers' minds.
保持用户关注热度
长期建立消费者与品牌的链接
提升品牌形象
Sustain user buzz, forge long-term consumer-
brand bonds, and elevate brand image.
传播动作
Communicati
on Actions
品牌官号运营发布
Official Brand Account Management & Posting
何超莲短片发布
Laurinda Ho Short Film Launch
达人矩阵、引爆流量池
Influencer Matrix & Traffic Pool Activation
UGC维持话题热度
UGC to Sustain Topic Buzz
传播媒体
Communication Media
小红书、抖音、微博、微信公众号、媒体
Xiaohongshu/RED、Douyin、Weibo Communication Media、WeChat Official Accounts、Media
品牌线下pop-up体验中心巡展
Brand Offline Pop-Up Experience Center Tour
时间
Timeline
Mar.
Apr.
W3-4
W1-4
W1 – W5
May
素人用户视频发布
Video Publishing by Ordinary Users
艺术家联手打造美诺之家
线下Pop –up体验空间
THEME 主题
永恒的生活艺术
Timeless Home, Once and Always
TIME 时间
4月9日-4月25日
April 9 – April 25
VENUE 地点
上海，设计共和
Shanghai, Design Republic
x
德国美诺 x 鄂尔多斯1980
Miele Germany x ERDOS 1980
羊绒机洗实验室
Cashmere Laundry
突破传统销售渠道禁锢，让目标客群更近
距离感受美诺产品；通过艺术与品牌的结
合，深度表达美诺的品牌态度。
Break the constraints of traditional sales channels,
enabling the target customer group to experience
Miele products up close.Through the integration of art
and branding, we fully convey Miele's brand attitude.
明星 & KOL 光环
用真实人物演绎
Celebrity & KOL Impact
Interpreted through real-life figures
Kindman Creations
Start Over, Unlock a New Hair Core World
Hair Core Restoration Technology
Shed the Old, Embrace the New
"Front Store, Back Sanctuary" Spatial Storytelling
Nature Connection • Intimate Healing
COPYRIGHT 2025 © WILD ALL RIGHT RESERVED
20
- COOPERATION FORM -
LV2.. CRM
会员福利互享，会籍满级增福利
Shared Member Benefits & Extra Perks for
Max-Level Members.
LV1. In-community pop-up
合作店铺定制活动，吸引高净值目标客群
Customized Partner Store Events to Attract High-Net-
Worth Audiences
LV3. In-community promotion 日常引流，增加商业圈内曝光
Daily traffic generation & enhanced exposure in the business circle.
COPYRIGHT 2025 © WILD ALL RIGHT RESERVED
21
人群标签
User Tags
需求痛点
Needs & Pain Points
活动策略
Event Strategies
核心连接
Core Bonds
- TA PORTRAIT OF SHANGHAI XINTIANDI -
A.
B.
C.
D.
Kindman Creations
Brand & Project Background
RAIVE is a South Korean designer brand. It portrays women who are free,
rebellious, elegant and decisive, with music as a core part of its brand DNA.
RAIVE has launched multiple stores in China and is steadily expanding nationwide.
Brand Objective
Promote the RAIVEBoho Club theme; solidify the Music × Attitude × Korean Style brand identity.
Communication Objective
Create viral check-in spots and interactive experiences, driving UGC on Xiaohongshu.
Sales Objective
Boost in-store traffic and conversion during the double festival period, and improve customer retention.
MANTOVA I RAIVE
勹
．
媒体 / 平台联动
Media and Platform Collaboration
项目招商 整合落地
Integrated Implementation of Project
Investment Promotion
8月15日 入场人数：12,566
8月16日 入场人数：18,341
8月17日 入场人数：19,978
活动三天总记人流量：50,885
KOL. 邀请到达人数：250+
KOL. 小红书发文量：280篇+
#UNO 超跑生活节 话题量：30.7万+
Kindman Creations
Aug 15 Attendance: 12,566
Aug 16 Attendance: 18,341
Aug 17 Attendance: 19,978
Total 3-Day Foot Traffic: 50,885
KOL Attendance: 250+
KOL Xiaohongshu Posts: 280+
#UNO Supercar Lifestyle Festival Views: 307K+
2025 UNO 打造了一场超跑生活节
2025 UNO Presents the Supercar Lifestyle Festival
地点：北京, 三里屯太古里西区广场
时间：2025年8月15日-8月17日
嘉宾：50,000+人（媒体+KOL+超跑爱好者+品牌好友+公众自然人流）
Venue: Taikoo Li Sanlitun West Plaza, Beijing
Date: August 15–17, 2025
Guests & Attendees: 50,000+ people (including media, KOLs, supercar enthusiasts, brand friends, and general walk-in visitors)
陈震车库、四万大叔、超跑车主 以及20+汽车媒体、250+KOL 到达现场
Chen Zhen Garage, Uncle 40K, supercar owners, as well as more than 20 automotive media and over 250 KOLs were present at the event.
UNO MEDIA EXPOSURE
小红书KOL 露出 250+家
Over 250 KOL placements on Xiaohongshu
车媒体邀请 20+家
More than 20 automotive media outlets invited
UNO 媒体报道 20+次
UNO 微博 & 视频号 曝光累计 1000 万+
Over 20 media coverage pieces featuring UNO
Total impressions of UNO on Weibo and WeChat Channels exceeded 10 million
Kindman Creations
Uno谧夏之旅
UNO Serene Summer Journey
Fuchun Mountain Residence Golf Resort Co-created over seven years by Jean-Michel
Gathy, the signature designer of Aman, and Jaya Ibrahim, the resort features shimmering
lakes, layered landscapes and scenic views at every step.Its logo is inspired by the small
pavilion in Dwelling in the Fuchun Mountains. The character “Pavilion” symbolizes rest and
stay, embodying the residential aesthetics of Fuchun Mountain Residence.
MENS UNO joins hands with Fuchun Mountain Residence to invite UNO
friends for a leisurely summer escape. Integrating the authentic, restrained
and timeless spirit of classical Oriental aesthetics with Fuchun Mountain
Residence, we embark on a tranquil summer journey.
Mountain Residence Gala Dinner
For the mountain residence, summer is more than a season—it is a feeling, a
celebration of seasonal flavors. It is the spiritual retreat cherished by ancient
scholars and hermits, with majestic mountains, crystal waters, elegant boats,
and delicacies straight out of the classic painting.
Our chef narrates the history of Dwelling in the Fuchun Mountains through
cuisine, crafting the exclusive Dwelling in the Fuchun Mountains Original Site
Banquet. Each dish is tied to a distinct scene in the masterpiece.
Kindman Creations
主题：形跃周末·静安汽车时尚消费季
时间：2025年10月17日-10月19
日地点：上海·静安·永源路
目标：创造城市热点活动，吸引潮流人群打卡，
重塑汽车文化展现形式
主办方：CCOY年度车
周末人群专场/ 预计到场人次：
1,0000+拍照/打卡/互动UGC触达量：
100万+
CCOY年度车通过场景化、互动化的体验，
传播多样汽车文化，建立用户情感连接，
并拓展潜在客户群体，强化街区的高端定位。
打造形跃周末·极速文化探索日
Theme:Dynamic Weekend · Jing'an Auto Fashion
Consumption Festival
Date: Oct. 17–19, 2025
Venue: Yongyuan Rd., Jing'an, Shanghai
Goals: Launch a viral urban event, draw trendsetters for
check-ins, reimagine automotive culture displays.
Organizer: CCOY Car of the Year
Weekend Session | Estimated Attendance: 10K+
Photo & Check-in UGC Reach: 1M+
CCOY Car of the Year creates immersive, interactive experiences
to showcase diverse automotive cultures, build user emotional
bonds, expand potential customers, and elevate the district’s high-
end image, presenting Dynamic Weekend · Speed Culture
Discovery Day
活动优势总览
•高端商圈 × 汽车文化
•从超豪华品牌到豪华以及运动车、经典车、智能
车品牌的加入与永源路街区的核心位置与悠闲
氛围相得益彰，在多元的业态中，吸引更多具有
一定消费能力的消费者目光
•静态展示× 社交热度
•以独特优势吸引大量品牌带来多款车型，一站式
完成对多个车型的打卡，并能够进入车内体验，
更加开放的形式让新车触手可及
•品牌互动 × 消费体验
•多品牌联合快闪互动区，强化消费者体验与产品
记忆点
•多样互动× 线上传播
•通过多种互动形式，获得大量的社交平台自然流
量与私域传播
· Static Display × Social Popularity
· With multiple brands and models showcased in one place, visitors can check in and experience
cars in person. The open, accessible format brings new vehicles closer to the public.
· Brand Interaction × Premium Experience
· Multi-brand pop-up zones for immersive engagement and strong brand recall.
· Interactive Fun × Online Spread
· Diverse activities driving organic social sharing and online exposure.
Overview of Event Advantages
· Premium Commercial District × Automotive Culture
· Bringing together ultra-luxury, luxury, sports, classic and intelligent auto brands,
the event complements Yongyuan Road’s prime location and relaxed vibe. Its diverse
formats attract high-consumption consumers effectively.
UNO ISLAND 跳岛计划
城市户外生活节
Kindman Creations
UNOISLAND
Island-Hopping Urban Outdoor Fest
2025 ，UNO 集合城市户外轻运动社群
2025 | UNO unites urban outdoor light-sport communities
关注潮流并在意环境保护
提倡从「玩」运动来融入生活方式
打造 城市户外生活节 UNO ISLAND跳岛计划
时间：2025年8月下旬 地点：上海新江湾城公园 周末人群专场/ 预计到场人次：1,000+
For trendsetters who value environmental protection,
we promote making sports a fun part of daily life.
Presenting the UNOISLAND Island-Hopping Project – Urban Outdoor Lifestyle Festival.
Date: Oct., 2025 Venue: Shanghai Xinjiangwancheng Park Weekend Session | Estimated Attendance: 1,000+
Live Scene Photo
实景图
Live Atmosphere
现场氛围
2025 UNO CASA
Kindman Creations
ABOUT
US
2024年
MEN’S UNO 首次联合旗下两大旗舰IP——男士理容大赏和年度
创趣好物101
将现代都市男性精英生活方式理念具象化为实体空间展示
由此引入全新展陈形态——UNO CASA，拓展品牌表达的边界
100+ KOL发文 | 35w+ 话题互动 | 300w+ 内容曝光
2024
MEN’S UNO teamed up with its two flagship IPs for the first time:Men's Grooming Awards &
Annual Creative Fun Picks 101.
We translated the lifestyle vision of modern urban elite men into a physical exhibition space,
launching the new exhibition format UNOCASA and pushing the limits of brand expression.
100+ KOL Posts | 350K+ Topic Engagements | 3M+ Content Impressions
2025 UNO CASA
EVENT THEME
进化论：从繁冗到感知
Evolution: From Clutter to Perception
桌上瓶瓶罐罐林立，像一支焦虑的军队。我们遵循着“越多越
好”的古老信条，将层层叠叠的仪式视为对美的虔诚。直到我
们的生活，以沉默的抗议回应—它倦了，累了。
Countless bottles and jars clutter our vanities, an army of anxiety. We
once believed "more is better", taking layered routines as faith in beauty.
Until our lives grew tired and protested silently.
是时候，开启一场“美的进化”了。
不再是关于叠加，而是关于精简与精准。如同生命在亿万年的
试错中，筛选出最优雅高效的基因序列，我们的生活之道，也
正回归本源：不再堆砌，而是对话；不再覆盖，而是唤醒。
It’s time for a beauty evolution. It’s not about layering products, but
simplicity and precision. Like life refining its most elegant, efficient genes
through eons of trial and error, our lifestyle is returning to basics: less
accumulation, more connection; less covering, more awakening.
#unocasa# #进化论#
#unocasa #Evolution
MEN'S UNO 将携手更多品牌全面升级 UNO CASA IP形象深
入探索多元化的男士精英生活理念
MEN'S UNO will partner with
more brands to fully upgrade the
UNO CASA IP and delve
deeper into the diverse lifestyles
of elite men.
20 25 UNO C ASA
UNOCASA 旨在挖掘当下为我们带来感知力的好物。美
，从此不再只是一个视觉结果，而是一个全方位的、流动的、
鲜活的感官体验。
UNO CASA aims to curate exceptional
products that enhance our sensory
perception in the present moment. Beauty
is no longer merely a visual outcome, but
a holistic, fluid and vivid sensory
experience.
资源整合 跨境落地
Resource Integration
Cross-Border Implementation
跨境落地全链路
Full Cross-Border Implementation Lifecycle
2023携程新加坡峰会
活动回顾
Kindman Creations
2023 Ctrip Singapore Summit
Event Review
ToB商务活动
B2B Business Events
Kindman Creations
Wella Annual
Grand Gala
Kindman Creations
2025
携程美食林年度高端餐厅颁奖典礼
CREATIVE PROPOSAL
Ctrip Gourmet Awards Ceremony
携程美食林
更懂得如何用「旅行者」的视角来
开启全球寻味新旅程
藉由携程集团深耕多年、覆盖全球的旅行服务资源网络，融合用户口碑与美食权
威的双重标准打造榜单它不是高高在上的“美食封神榜”，它是专为旅行者订制
的公正客观的“美食行动指南”
TRIP. GOURMET
Knows better how to launch a global flavor-seeking journey from a traveler’s point of view. Leveraging
trip.COM Group’s worldwide travel-service network—refined over many years—and blending user reviews
with authoritative culinary standards, it crafts a list that is not a distant “roll of gastronomic gods” but a fair,
objective “food-action guide” tailor-made for travelers.
CORE IDEA
赴世界之宴
TAKE YOUR SEAT AT THE GLOBAL TABLE
为携程美食林榜单描绘一个生动的人设⸺世界之宴的创造者
并将本次大会以“世界邀你赴宴”的概念进行创意延展，以此表达“旅行+美食”
联合发展的美好前景
Give the trip. Gourmet a vivid persona: the creator of “The World’s Banquet.”
Then extend the creative concept of this year’s conference around the theme “TAKE YOUR SEAT AT THE GLOBAL TABLE.” expressing the
bright future of travel and cuisine advancing hand in hand.
Kindman Creations
上海时间 / 珍藏时间里的上海
Shanghai Time / Cherish the Shanghai Moments in Time
红色文化
Red Culture
上海是党的诞生地
工人阶级来带动城市的进步
上海工人阶级是国家工人阶级的带头羊
上海 人
Shanghai People
上海表致敬先锋传奇
Shanghai Watch Pays Tribute to Pioneer Legends
70年的历史荣光
Shanghai Spirit of Craftsmanship
上海工匠精神
Shanghai Spirit of Craftsmanship
海派东方美学
Haipai Oriental Aesthetics
上海 制造
Made in Shanghai
城市精神
City Spirit
上海 城市
The City of Shanghai
一大会址联名手表
First CPC Congress Site Co-branded Watch
上海表70周年展览：围绕上海工匠肩负建设新中国的历史使命，展现上海【人+制造+城市】的时间故事 （工博馆预展）
Shanghai Watch 70th Anniversary Exhibition: Forging the New China – Shanghai Craftsmen's Historical Mission, Stories of Shanghai's People, Manufacturing & City (Industrial Museum Preview)
1955年中国第一细马手表诞生
开创了中国制表的崭新篇章
上海表古董表修复项目：修复老辰光
Shanghai Watch Vintage Revival Old Days
从开创A581系列，到军用计时工具
研制，至制定“统机”手表标准等，
见证全国群众的幸福时光
立足上海，融合国际化视野
“生而为美”的品牌基因
海纳百川、追求卓越、开明睿智、大气谦和
70周年产品矩阵
70th Anniversary Product Matrix
江海关大楼主题金雕大表
Custom House Gold-Engraved Watch
2027年工博馆
Industrial Museum 2027
咖啡文化
Coffee Culture
汾阳花园酒店：上海表70周年活动
Fenyang Garden Hotel: Shanghai Watch's 70th Anniversary Events
70周年活动品牌屋
70th Anniversary Campaign Brand Pavilion
瑞金X复云联名智能表
Ruijin × Fuyun Smartwatch
绑定红色文化和城市文化，庆祝中国制表70年，在B、G、C端夯实品牌70周年形象
Integrate Red Culture & Urban Culture, Celebrate 70 Years of Chinese Watchmaking, Consolidate the Brand's 70th Anniversary Image on B/G/C Sides.
红色文化孕育于海派文化，又引领着海派文化的发展方向
红色文化作为海派文化的灵魂，两者交相辉映、相得益彰
值品牌70周年之际，传承海派文化中的红色基因，树立品牌红色文化形象
70周年主题故事
70th Anniversary Themed Narrative
致敬光辉时刻 续写时代华章
Salute the glorious moments and continue to write the magnificent chapter of the era.
上海表70周年庆典暨红色文化发布会
Shanghai Watch's 70th Anniversary Celebration and Red Culture Launch Conference
红色文化孕育于海派文化，又引领着海派文化的发展方向红
色文化作为海派文化的灵魂，两者交相辉映、相得益彰
值品牌70周年之际，传承海派文化中的红色基因，树立品牌红色文化形象
Red culture was nurtured in Haipai culture and also guides its developmental direction. As the soul of Haipai
culture, the two shine with each other and complement one another perfectly. On the occasion of the brand's 70th
anniversary, we inherit the red gene rooted in Haipai culture and build the brand's red culture image.
